Globalisation and the free-flow of goods

hard to defend and renew. the iconography of Hermes birkin pythonChanel. Three-dimensional interlocking black CC’s stood twenty feet high. An oversize quilted handbag was installed on a wall with its chain-link strap trailing down onto the floor. An impressionistic painting of a two-tone Chanel pump hung on one wall; and, a little farther down the way, there were paintings of camellias. On the other side of the room, a textile installation mimicked one of the house’s signature bouclé jackets. ld they stick resolutely to the defence and re-interpretation of their founding myths?”

Crosswaite suggested the answer could be found in the surprising fact that Chanel, whose marketing tactics are currently more conservative than the experimental Louis Vuitton, is actually generating more traction than its rival. Family-owned Chanel is still operating in a fairly discrete and secretive fashion. Intimacy and Hermes birkin pythondirect consumer interactions are still the key operational principles of a brand that refuses to be distributed online. It favours tailored, high-end services, such as at-home tr Among the multitude of characters and story lines fueling Lagerfeld’s twenty-minute (or more?) runway show were: the starving artist, the artistic life, and art itself. Gray, square-collared dresses suggested the faded smocks of a romanticized artist living humbly in a garret; paint-“splattered” dresses recalled the working artist; tidy suits made one think of the unabashed wealth of the art patron. And graffiti backpacks and offbeat styling –

such as Technicolor eyeshadow — called to mind the arty gamine. “Globalisation and the free-flow of goods and information are a challenge to luxury brands, whose appeal rests on principles of scarcity, uniqueness and a sense of intimacy. In a world awash with counterfeit goods – claim and counter-claim – preserving the purity of the myth becomes significantly more difficult. “Given that Added Value defines a brand’s Cultural Traction as its ability to reshape itself, surprise, excite, and inspire continuously, back at the office we are asking ourselves, will luxury brands have to venture into new territory to retain their desirability? Or should they stick resolutely to the defence and hermes card casere-interpretation of their founding myths?” Crosswaite suggested the answer could be found in the surprising fact that Chanel, whose marketing tactics are currently more conservative than the experimental Louis Vuitton, is actually generating more traction than its rival.